Flutter Entertainment - The parent company of Paddy Power, Betfair, and Sky Bet, forming a betting powerhouse.
Entain - Operates brands like Ladbrokes, Coral, Gala Bingo, and partypoker following the Ladbrokes Coral merger.
Betfred - A major UK-based bookmaker founded by Fred Done, with a significant number of betting shops.
888 Holdings - An international online gaming giant offering sports betting under the 888sport brand.

The abbreviation stands for Independent Betting Adjudication Service. For over 15 years they mediate between punters and UK licensed bookmakers in case of complaints, so if you happen to have any trouble with a sports betting site, let IBAS guys know.

10. BOYLE Sports: The best independent Irish bookmaker

The best betting sites for odds are listed here, and voted for by real bettors who responded to the survey. "I usually place on Paddy Power, due to getting best odds guaranteed on the main horse racing festivals. It's better than feeling like I'm missing out on potential returns". 1st Place: As previously mentioned, Paddy Power’s Best Odds Guaranteed on marquee horse racing festivals gives them the reputation as the best bookmaker in the business for this specific field, hence why they received 32.6% of the votes. 2nd Place: bet365 are narrow runners-up in this category with 29.3% as they are also very competitive when it comes to horse racing, as they aim to offer the best odds, while also having fun free-to-play games such as the 6 Horses Challenge.

5. Coral

They also tend to offer Super Boosts throughout major horse racing events such as the Cheltenham Festival and Royal Ascot. 3rd Place: Sky Bet are now offering Best Odds Guaranteed on UK and Irish horse racing and often offer plenty of places at major events such as Cheltenham Festival and Royal Ascot. They came away with 17.4% of votes. The best betting sites for horse racing are listed here, and voted for by real bettors who responded to the survey. "Paddy Power are particularly well-known for their generosity when offering Free Bets and Super Boosts.

Debit Cards

Betfair, Sky and bet365 are also good when it comes to Boosts too." 1st Place: Paddy Power are known for frequently offering boosts (otherwise known as Paddy Prices) and free bets, hence why they got 40.6% of the votes. On top of this, they have the Paddy’s Rewards Club which is a loyalty scheme that offers existing customers chances to earn free bets and free spins as well as boosts. 2nd Place: bet365 managed to earn 27.1% of votes for their generosity when it comes to Super Boosts, Free Bets and Offers. In terms of promotions, bet365 offers acca boosts, Bet Boosts. 3rd Place: Sky Bet came in third-place with 18% of votes for this category. It's important to notice that it's always better to try to settle an agreement with the bookmaker before you turn to the IBAS. The thing to remember is that problem gambling can affect anyone regardless of sex, ethnicity, age and is often called the 'hidden addiction' and you are unlikely to know someone is addicted unless they tell you.

Why Choose A New Betting Site

"Paddy Power is my favoured bookmaker to place Bet Builders, as they offer innovative features such as Super Sub on more markets than other bookies, and are one of the only bookies to offer fouls won." 1st Place: Paddy Power are well known for offering a wide range of markets when it comes to Bet Builders, while having a very popular feature such as Super Sub. Paddy Power ran out as comfortable victors when voting bet new uk gambling sites 2026 on this, as they raked in 57.3% of the votes. 2nd Place: bet365 managed to claim 29.6% of the votes for this as they are well known for having the Bet Builder+ feature which allows you to combine the most popular markets from selected events while adding them to your bet slip. 3rd Place: Sky Bet finished third in the Bet Builder category as they earned 5.8% of votes. Their BuildABet feature is popular on their website and app and is quite similar to those of bet365 and Paddy Power.

Click 'Join'

The best betting sites for bet builders are listed here, and voted for by real bettors who responded to the survey. "I mix up where I place my accumulators depending on odds, but bet365 usually offer the best odds and have their 2 Goals Ahead Early Payout and Acca Boost offers" 1st Place: bet365 came out on tip as they are known for offering impressive value when it comes to accumulators, as they offer an incredible 100% Acca Boost promotion. This saw them earn 44.9% of votes for this category. 2nd Place: Paddy Power managed a second-place finish with 22.9% of votes. When it comes to accumulators, they have a fantastic feature called 2 Up which settles your selection should your chosen team go two goals ahead.

14. talkSPORT BET

3rd Place: Sky Bet managed to get 16.7% of votes and also have their own feature which is useful for accumulators, as they have AccaFreeze which allows a user to freeze one of their selections if it is winning - it must be noted that the accumulator must have at least five selections. The best betting sites for accumulators are listed here, and voted for by real bettors who responded to the survey. "When it comes to betting odds, I’d rank bet365 as the best, however, Paddy Power are often more generous for various player markets." 1st Place: bet365 are known for having a Best Odds Guaranteed promotion, hence why they received 48.9% of the votes. 2nd Place: Paddy Power also aims to offer Best Odds Guaranteed when it comes to all UK and Irish Horse Racing - they earned 27.1% of all votes for this field. 3rd Place: Sky Bet were ranked in third-place with 8% of votes having recently added Best Odds Guaranteed for UK and Irish Horse Racing. You can download a great guide on tackling problem gambling (and you can call the confidential 'National Gambling Helpline' on 0808 8020 133 and this helpline is open from 8am – Midnight, 7 days a week). Each sports betting site should also have links to help you on their page. The top-rated UK bookmakers, as voted by over 2,500 members of Andy’s sports betting community. Voted as the best bookmaker for Most Popular with 1016 votes (40.84%) Daily Super Boosts on Horse Racing & Football Sub On Play On on most player markets Up to 100% Acca Boost on football Voted as 2nd best bookmaker for Most Popular with 961 votes (38.63%) Completely free bet builders on big football games Super sub on 2+ & 3+ player markets covering extensive leagues Free Power Up tokens to boost accumulator odds Voted as 3rd best bookmaker for Most Popular with 305 votes (12.26%) Acca Freeze - choose to freeze a winning selection on a 5+ leg acca Voted as 4th best bookmaker for Most Popular with 117 votes (4.7%) Weekly free bet builders & money back offers Safe sub on 2+ & 3+ player markets Match Odds 90 market - If your team is ahead at the 90 minute mark Voted as 5th best bookmaker for Most Popular with 89 votes (3.58%) Regular 25% Win Boosts on Bet Builders Acca Winnings Boost to increase the odds 2UP early payout if your team goes 2 goals ahead Andy Robson recently undertook a survey of around 2,500 UK bookmaker users to find out who bettors believe are the best bookmakers in the business. Throughout this survey, Andy Robson asked users basic questions relating to bookmaker specialities and features, in-turn, offering unique and authentic advice to bettors as to which bookie would be best suited to their preferences. Below, you can see the outcomes of this survey: Verified User Reviews from Our Betting Community 1st Place: Paddy Power – the Irish bookmaker is well-liked for a multitude of reasons, as they are regarded as being the best for Bet Builders and Horse Racing, while features such as Super Sub and their free-to-play game ‘Beat The Drop’ are also fan favourites. On top of this, Paddy Power are known for having competitive odds while also being the most generous when it comes to Boosts and Free Bets for existing customers. Get the Paddy Power sign up offer here. 2nd Place: bet365 – bet365 were actually the most-used bookmaker in this survey and are known for having the best odds in the business, while also offering impressive acca boosts, meaning that they are the best bookmaker for those that like to typically bet on accumulators. Like Paddy Power, bet365 also have plenty of features, as they have a 2 Goals Ahead promotion, as well as having their own version of Super Sub in Sub On Play On. 3rd Place: Sky Bet – Sky Bet typically has the most generous sign-up offer, as you only need to bet £10 to earn £50 worth of Free Bets. Their Super 6 game is very popular with their users, while Acca Freeze and Sky Bet Club are good promotions. The Andy Robson Golden Monocle Awards were created to crown the Best Bookmaker for 2024/25 — based entirely on real feedback from real bettors, not editorial picks or affiliate deals. With so many bookie offers out there, it’s hard to know who actually delivers. So, we asked thousands of Andy Robson users nine key questions to cut through the noise.

Behind the Rankings: How We Rate the No Verification Betting Sites

2nd Place: bet365 – bet365 were actually the most-used bookmaker in this survey and are known for having the best odds in the business, while also offering impressive acca boosts, meaning that they are the best bookmaker for those that like to typically bet on accumulators. Like Paddy Power, bet365 also have plenty of features, as they have a 2 Goals Ahead promotion, as well as having their own version of Super Sub in Sub On Play On. 3rd Place: Sky Bet – Sky Bet typically has the most generous sign-up offer, as you only need to bet £10 to earn £50 worth of Free Bets. Their Super 6 game is very popular with their users, while Acca Freeze and Sky Bet Club are good promotions. The Andy Robson Golden Monocle Awards were created to crown the Best Bookmaker for 2024/25 — based entirely on real feedback from real bettors, not editorial picks or affiliate deals.

1. Sign up for an account

With so many bookie offers out there, it’s hard to know who actually delivers. So, we asked thousands of Andy Robson users nine key questions to cut through the noise. This wasn’t about fake 5-star reviews or industry opinions — it was about hearing from the punters who bet every week. From odds and markets to Super Sub features and free-to-play games, this award reflects what matters most to UK bettors. "I tend to use a variety of different bookmakers such as the likes of bet365, Betfair, Paddy Power and Sky Bet.

BET £20, GET A £10 FREE BET

I'll often compare odds and markets to decide on where I place a bet." 1st Place: bet365 came out on top with 39.6% of the votes as they are well known for providing a variety of bet types as well as also offering the most competitive odds in the industry. 2nd Place: Paddy Power came in at a close second as the Irish bookmaker earned 37.4% of the votes. They are particularly known for their excellent odds, while specialising in the likes of Horse Racing and Bet Builders while having many attractive features. 3rd Place: Sky Bet are good across the board as a bookmaker, however, they did come third with 12% of the votes. Despite finishing third, Sky Bet has a lot of innovative features such as Acca Freeze, as well as a fun and popular free-to-play game in the shape of Super 6. This wasn’t about fake 5-star reviews or industry opinions — it was about hearing from the punters who bet every week. From odds and markets to Super Sub features and free-to-play games, this award reflects what matters most to UK bettors. "I tend to use a variety of different bookmakers such as the likes of bet365, Betfair, Paddy Power and Sky Bet. I'll often compare odds and markets to decide on where I place a bet." 1st Place: bet365 came out on top with 39.6% of the votes as they are well known for providing a variety of bet types as well as also offering the most competitive odds in the industry. 2nd Place: Paddy Power came in at a close second as the Irish bookmaker earned 37.4% of the votes. They are particularly known for their excellent odds, while specialising in the likes of Horse Racing and Bet Builders while having many attractive features. 3rd Place: Sky Bet are good across the board as a bookmaker, however, they did come third with 12% of the votes. Despite finishing third, Sky Bet has a lot of innovative features such as Acca Freeze, as well as a fun and popular free-to-play game in the shape of Super 6. "Paddy Power is my favoured bookmaker to place Bet Builders, as they offer innovative features such as Super Sub on more markets than other bookies, and are one of the only bookies to offer fouls won." 1st Place: Paddy Power are well known for offering a wide range of markets when it comes to Bet Builders, while having a very popular feature such as Super Sub. Paddy Power ran out as comfortable victors when voting bet new uk gambling sites 2026 on this, as they raked in 57.3% of the votes. 2nd Place: bet365 managed to claim 29.6% of the votes for this as they are well known for having the Bet Builder+ feature which allows you to combine the most popular markets from selected events while adding them to your bet slip. 3rd Place: Sky Bet finished third in the Bet Builder category as they earned 5.8% of votes. Their BuildABet feature is popular on their website and app and is quite similar to those of bet365 and Paddy Power.

Football is the most popular sport for betting, with extensive markets on the Premier League and Champions League.
Horse racing holds a traditional core market, with significant bets placed on major events like the Grand National.
Tennis, cricket, and greyhound racing also command substantial betting volumes year-round.
Esports betting has seen rapid growth, with dedicated sections on most major sportsbooks.
Political and novelty betting, though more niche, is offered by several bookmakers like Paddy Power.

Our List of the 20 Best Bookmakers Licensed and Available in the UK

In general, Sky Bet tends to give a free BuildABets for major football matches, while also having regular Super Boosts on Premier League weekends. That's why it is of vital importance to learn how to recognise the betting sites that you need to avoid. What is the point of getting a thousand-pound bonus if you can not withdraw your winnings or your personal data is in danger. Instead, side with one of our featured UK betting sites, they are all safe and sound and also offer some great deals. The abbreviation stands for Independent Betting Adjudication Service. 3rd Place: Sky Bet managed to get 16.7% of votes and also have their own feature which is useful for accumulators, as they have AccaFreeze which allows a user to freeze one of their selections if it is winning - it must be noted that the accumulator must have at least five selections. The best betting sites for accumulators are listed here, and voted for by real bettors who responded to the survey. "When it comes to betting odds, I’d rank bet365 as the best, however, Paddy Power are often more generous for various player markets." 1st Place: bet365 are known for having a Best Odds Guaranteed promotion, hence why they received 48.9% of the votes. 2nd Place: Paddy Power also aims to offer Best Odds Guaranteed when it comes to all UK and Irish Horse Racing - they earned 27.1% of all votes for this field. 3rd Place: Sky Bet were ranked in third-place with 8% of votes having recently added Best Odds Guaranteed for UK and Irish Horse Racing.

Company Name	Market Share (%)	Primary Brand	Group HQ
Flutter Entertainment	35	Paddy Power, Betfair, Sky Bet	Dublin, Ireland
Entain	28	Ladbrokes, Coral, Gala Bingo	London, UK
bet365 Group	22	bet365	Stoke-on-Trent, UK
888 Holdings	8	888sport, William Hill	Gibraltar
Kindred Group	5	Unibet	Malta

Bet365 - One of the largest and most recognised online gambling companies globally, headquartered in Stoke-on-Trent.
William Hill - A historic British bookmaker founded in 1934, with a massive high street and online presence.
Ladbrokes - A major betting and gaming company, now part of the Entain group, with numerous retail shops.
Paddy Power - Known for its bold marketing and Irish roots, a dominant force in the UK and Irish markets.
Coral - A traditional bookmaker with a strong retail network, also part of the Entain portfolio.
Sky Bet - A leading online-only operator, originally linked to Sky Broadcasting, now owned by Flutter Entertainment.

It's better than feeling like I'm missing out on potential returns". 1st Place: As previously mentioned, Paddy Power’s Best Odds Guaranteed on marquee horse racing festivals gives them the reputation as the best bookmaker in the business for this specific field, hence why they received 32.6% of the votes. 2nd Place: bet365 are narrow runners-up in this category with 29.3% as they are also very competitive when it comes to horse racing, as they aim to offer the best odds, while also having fun free-to-play games such as the 6 Horses Challenge. They also tend to offer Super Boosts throughout major horse racing events such as the Cheltenham Festival and Royal Ascot. 3rd Place: Sky Bet are now offering Best Odds Guaranteed on UK and Irish horse racing and often offer plenty of places at major events such as Cheltenham Festival and Royal Ascot. They came away with 17.4% of votes.

Top 5 new UK bookmakers

That's why it is of vital importance to learn how to recognise the betting sites that you need to avoid. What is the point of getting a thousand-pound bonus if you can not withdraw your winnings or your personal data is in danger. Instead, side with one of our featured UK betting sites, they are all safe and sound and also offer some great deals. The abbreviation stands for Independent Betting Adjudication Service. For over 15 years they mediate between punters and UK licensed bookmakers in case of complaints, so if you happen to have any trouble with a sports betting site, let IBAS guys know.

Double the odds (all sports)

It's important to notice that it's always better to try to settle an agreement with the bookmaker before you turn to the IBAS. The thing to remember is that problem gambling can affect anyone regardless of sex, ethnicity, age and is often called the 'hidden addiction' and you are unlikely to know someone is addicted unless they tell you. You can download a great guide on tackling problem gambling (and you can call the confidential 'National Gambling Helpline' on 0808 8020 133 and this helpline is open from 8am – Midnight, 7 days a week). Each sports betting site should also have links to help you on their page. The top-rated UK bookmakers, as voted by over 2,500 members of Andy’s sports betting community.

4. Betway

Voted as the best bookmaker for Most Popular with 1016 votes (40.84%) Daily Super Boosts on Horse Racing & Football Sub On Play On on most player markets Up to 100% Acca Boost on football Voted as 2nd best bookmaker for Most Popular with 961 votes (38.63%) Completely free bet builders on big football games Super sub on 2+ & 3+ player markets covering extensive leagues Free Power Up tokens to boost accumulator odds Voted as 3rd best bookmaker for Most Popular with 305 votes (12.26%) Acca Freeze - choose to freeze a winning selection on a 5+ leg acca Voted as 4th best bookmaker for Most Popular with 117 votes (4.7%) Weekly free bet builders & money back offers Safe sub on 2+ & 3+ player markets Match Odds 90 market - If your team is ahead at the 90 minute mark Voted as 5th best bookmaker for Most Popular with 89 votes (3.58%) Regular 25% Win Boosts on Bet Builders Acca Winnings Boost to increase the odds 2UP early payout if your team goes 2 goals ahead Andy Robson recently undertook a survey of around 2,500 UK bookmaker users to find out who bettors believe are the best bookmakers in the business. Throughout this survey, Andy Robson asked users basic questions relating to bookmaker specialities and features, in-turn, offering unique and authentic advice to bettors as to which bookie would be best suited to their preferences. Below, you can see the outcomes of this survey: Verified User Reviews from Our Betting Community 1st Place: Paddy Power – the Irish bookmaker is well-liked for a multitude of reasons, as they are regarded as being the best for Bet Builders and Horse Racing, while features such as Super Sub and their free-to-play game ‘Beat The Drop’ are also fan favourites. On top of this, Paddy Power are known for having competitive odds while also being the most generous when it comes to Boosts and Free Bets for existing customers. Get the Paddy Power sign up offer here. The best betting sites for horse racing are listed here, and voted for by real bettors who responded to the survey.

Best UK Betting Sites - June 2026

For over 15 years they mediate between punters and UK licensed bookmakers in case of complaints, so if you happen to have any trouble with a sports betting site, let IBAS guys know. It's important to notice that it's always better to try to settle an agreement with the bookmaker before you turn to the IBAS. The thing to remember is that problem gambling can affect anyone regardless of sex, ethnicity, age and is often called the 'hidden addiction' and you are unlikely to know someone is addicted unless they tell you. You can download a great guide on tackling problem gambling (and you can call the confidential 'National Gambling Helpline' on 0808 8020 133 and this helpline is open from 8am – Midnight, 7 days a week). Each sports betting site should also have links to help you on their page. "Paddy Power are particularly well-known for their generosity when offering Free Bets and Super Boosts. Betfair, Sky and bet365 are also good when it comes to Boosts too." 1st Place: Paddy Power are known for frequently offering boosts (otherwise known as Paddy Prices) and free bets, hence why they got 40.6% of the votes. On top of this, they have the Paddy’s Rewards Club which is a loyalty scheme that offers existing customers chances to earn free bets and free spins as well as boosts. 2nd Place: bet365 managed to earn 27.1% of votes for their generosity when it comes to Super Boosts, Free Bets and Offers. In terms of promotions, bet365 offers acca boosts, Bet Boosts. 3rd Place: Sky Bet came in third-place with 18% of votes for this category. In general, Sky Bet tends to give a free BuildABets for major football matches, while also having regular Super Boosts on Premier League weekends.

Best Betting Sites UK – Tested, Ranked and Reviewed by Flashscore 2026