Best Odds Guaranteed (BOG) Explained: What it means and how to use it for horse racing betting

There is one tiny blot on their terms, and that's no BOG on greyhounds, but the rest of their offering is exceptional. Not only can you get BOG on all UK and Irish races, there is no restriction or cap on winnings, and you punters will get it in multiples, too (patents, trixies, Lucky15s and so on). That's not even the best part, because on top of all that, you can get the best odds from the moment that they price up the race, which means even the day before – that's something that no other bookmaker in the UK offers.

Coming in a close second, with an excellent service offered, is bet365. This heavyweight’s offering is a little different.

Match Betting & Best Odds Guaranteed

If you always use the same bookmaker just to take advantage of bet betting sites uk that accept paypal drifting prices with BOG, your account might get flagged. This could lead to restrictions, losing access to BOG offers, or even having your account closed. These are the country's top ten bookmakers for Best Odds Guaranteed promotions for horse racing and greyhound racing. I’ve considered timings, markets, multiples, CAPs, restrictions and more, so let’s get started. The clear winner when it comes to Best Odds Guaranteed in the UK is CopyBet. They still have zero restrictions on capped benefits, and they do offer Best Odds Guaranteed on greyhounds, as well as racing, which CopyBet doesn't.

• For evening meetings, BOG often starts at 4:00 PM or 5:00 PM.
• All-weather fixtures may have different BOG start times.
• Weekend BOG times may differ from weekday schedules.
• Festival meetings (e.g., Cheltenham) sometimes have extended BOG.

However, adding selections into multiples isn’t available, and they don't have midnight timings. Their own BOG is available from 8 AM, which is bet horse racing odds comparison sites uk still excellent.

• Always verify BOG times in the bookmaker's promotion terms.
• Times are subject to change, especially for non-standard fixtures.
• BOG may be suspended for selected races or markets.
• App-only promotions can have exclusive earlier BOG start times.

The next two bookmakers in the list are nearly identical based on my BOG research and can barely be split, but BetVictor’s interface and usability give it the nose. They offer Best Odds Guaranteed on UK horses, Irish horses, and greyhounds, all of which can be used in multiples. What separates them from the top two, however, is the BOG being available from 9 AM (later than the top two) and a £25,000 cap on benefits. And rounding off this little group of excellent UK bookmakers, just out of the medal positions, for Best Odds Guaranteed, is talkSPORT BET. Still relatively new to the industry, they are making up for lost time with a, quite frankly, brilliant sportsbook on their hands. As with Parimatch and BetVictor, expect to see Best Odds Guaranteed on horse racing on both sides of the Irish Sea and greyhounds, with a £25,000 cap and all available from 9 AM.

I’d like to see a few things from VirginBet that they don’t offer. For a start, they don’t offer Best Odds Guaranteed on greyhounds (they just keep it to UK and Irish racing), and the timing cut-off is only 10 AM, which isn’t ideal. That said, the limit that they put on maximum benefits from the offer is an enormous £50,000.

✅ Advantages of best odds guaranteed offers

Full-cover bets like Lucky 15, Lucky 31, and Lucky 63 are often not included. But if you use BOG with standard multiples like doubles, trebles, or accumulators at bookies such as BetVictor or BetGoodwin, you could boost your winnings if several horses’ odds drift to bigger SPs. The main benefits of using BOG are: Reduced risk: If you like to get your bets in early for better value, BOG means you won’t miss out if the starting price ends up being higher. Convenience: Once you have BOG, you don’t need to keep checking the time or compare different apps. Increased value: You secure the best possible profit for that day. It's as high as it gets, aside from those that offer no limit, and it is a fantastic part of VirginBet’s Best Odds Guaranteed offering. 888Sport and Coral (below) offer Best Odds Guaranteed on race day anytime. If you place a bet at 2 AM, and those odds go way out by the time you get to the race, 888Sport will give you that starting price. It’s a standout part of their service. They also have no cap on benefits, another excellent feature. No Best Odds Guaranteed on greyhounds and no option to add to multiples stops it from being higher up on this list. Coral's Best Odds Guaranteed is similar to VirginBet – the same £50,000 limit and markets offered. The benefit of Coral, however, is that their BOG is for the entire day, like 888Sport, so they have no cut-off in the morning.

• BOG times can differ between the bookmaker's website and app.
• Geolocation may affect BOG availability; check local terms.
• BOG is a key factor for horse racing arbitrage opportunities.
• Professional punters often track BOG times across multiple firms.

So why not put them above VirginBet in the rankings? Well, there is no option to add said bets to multiples. Either way, BOG any time on the race day is brilliant.

bet365 Best Odds Guaranteed

In the 20:00 at Newcastle, Yorkstone was available at early odds of 12/1 with TalkSportBet and BetVictor before drifting massively to win with an SP of 18/1. Just 30 minutes later, Fickle Mcselfish was available at 10/1 early before drifting to an SP of 16/1. These two drifts alone generated a massive £60 BOG benefit per race on a £10 stake for those specific bookmakers. In the 14:20 at Ludlow, Borna Gem was available at massive early odds of 28/1 with CopyBet and several others, but crashed in the market right before the off to win with an SP of 11/1. Bettors who took the early price secured 17 points of pure value.

1. Bet365 best odds guaranteed

If you’re betting during the biggest week of the National Hunt season, getting the Cheltenham best odds guaranteed (BOG) offer is one of the most important things you can do. But how much extra money does bet builder app download betting with a BOG bookie really give you compared to one without it? To answer that, I looked at the 28 races from the 2026 Cheltenham Festival and compared the Opening Price (OP) with the Starting Price (SP) for each winner. Using a £10 stake per race, the results show why it’s so important to use this offer. Over those 28 races, if you had put a £10 win bet on the opening price of every winner, you would have made an extra £278.75 just from Best Odds Guaranteed.

Betfred Best Odds Guaranteed T&Cs

12 Winners Shortened (SP < OP): In 12 races, the winner’s starting price was lower than the opening price. If you took the early price with a BOG bookie, you got the better odds and made a total of £278.75 more than if you had just bet at the SP. 9 Winners Drifted (SP > OP): In 9 races, the winner’s SP was higher than the opening price. With BOG, your early bets were automatically paid out at the bigger SP, so you didn’t lose anything by taking the early price. The true value of Cheltenham's best odds guaranteed is highlighted when a horse is heavily backed throughout the day. Aside from the low restriction on benefits – just £1,000 – BetGoodwin’s Best Odds Guaranteed offering is outstanding. Irish and UK horse racing is covered, as is greyhound racing, and all can be put into multiples. On top of that, while they don't have a 7 AM cutoff, coming in a few hours later, it’s still better than plenty of other UK bookmakers.

Top 5 best odds guaranteed betting sites

TalkSportBet generated significantly more BOG profit because their early prices were highly conservative, meaning they had to "top up" to the SP far more drastically when horses drifted Why did TalkSportBet and BetVictor make much more BOG profit (£285.79 and £282.83) than Ladbrokes and Coral (£173.00 and £175.50)? It all comes down to how the early betting market works. Ladbrokes and Coral often gave the best and highest early odds on the winners. Since their early prices were already high, they rarely had to increase them to match the SP. On the other hand, TalkSportBet and BetVictor set much lower early odds.

Odds Movement

When horses’ odds got much longer later, the BOG safety net kicked in much more for these brands. Don’t pick a bookmaker just because they pay out the biggest BOG difference. A large BOG payout often means their early odds were poor. The best approach is to grab the highest early odds with a bookie like Coral or Ladbrokes. If the odds get shorter, you gain a lot by locking in that high price.

Bet365 Best Odds Guaranteed T&Cs

If the odds get longer, the BOG feature protects you by matching the higher SP. To understand how frequently the BOG promotion is utilised, we must examine the movement of winners. Out of the 26 races, the average price of the favourite was 1.83/1. The Drifters (BOG Triggered): Exactly 14 winning horses (53.8%) drifted in the market. The Steamers: Exactly 10 winning horses (38.5%) shortened in the market. At BetUK you get all the races and meets – UK and Irish racing, greyhounds, and multiples – all covered as part of their BOG, which is fantastic. The reason that it only makes it in at no.9 and no higher is the fact that you can only get the best odds from 11 AM. That said, the cap is limited to £10,000, which is pretty good overall.

BOG Times

Whilst there were no landmark gambles landed at Cheltenham this year, here are the top five races from my 2026 Festival study where BOG made the most significant impact on a £10 stake: You are mathematically better off: In almost half the races I studied (12 out of 28), the winner's price shrank before the off. Taking the early price with BOG was the only way to maximise returns. Zero downside: Because BOG upgrades your bet if the SP is higher, there are no downsides. You get the best of both worlds. Massive upside on outsiders: As seen with White Noise, getting 50/1 early on a horse that jumps at 40/1 results in a massive £100 swing for just a £10 stake Placing your bets early means you can take advantage of Best Odds Guaranteed.

Can I get best odds guaranteed for Flat and Jumps racing?

That’s why I rate early offers and good early prices so highly. The times when BOG starts can be very different depending on the bookmaker. The Day Before / Midnight: CopyBet, Coral, 888Sport, and BetDaq. From 8:00 AM: bet365, BetFred, Ladbrokes. Picture winning big on a long shot with Best Odds Guaranteed in a multiple bet, only to find out you won’t get paid because of a maximum benefit limit.

5. Promotional limitations

Some bookmakers cap BOG benefits at just £250, while others like CopyBet, bet365, and 888Sport don’t have a stated limit. VirginBet and Coral have a generous £50,000 cap. Recently, Best Odds Guaranteed has expanded from horse racing to greyhound racing too. Because greyhound races are fast and unpredictable, odds can change quickly. Bookmakers such as bet365, BetVictor, talkSPORT BET, and BetGoodwin now offer BOG on greyhounds. It actually offers a much bigger opportunity on bonuses - with no restriction stated - than some of the bookies that rank above it. You can also get best odds from 9 AM on the day of the race, which is another great aspect.